Voices of Catherine House
2024 Gala Video
Writer & story-editor - Elysha Glaser
Art Director - Sam Brown
Sound - Scott Illingworth
Video Editor - Ryan Stephens
Agency - Simple
Creative Director - Pat Parisi
Account Director - Paige Weekley
As South Australia’s dedicated Women’s Homelessness Support Service, they perform a critical role in offering wrap-around supports to not only meet Women’s basic survival needs when they’re experiencing homelessness, but help them building a life that’s right for them.
In the midst of funding reforms, Catherine House found itself more reliant than ever on donor support. We needed a way to share heartfelt stories, whilst respecting the privacy of the individuals that lived them.
This storytelling piece was developed in collaboration with Women with lived experience, who generously shared their stories to bare the reality of the life-changing impact Catherine House can have.
Build Her Up
At Catherine House, everything they do is about building women up.
On the precipice of an exciting new chapter, with a state-of-the-art accommodation facility, we developed a campaign platform that told not only the story of the new building, but the depth of how far they’ll go to empower each and every woman they work with.
The campaign serves as both a call to arms, and a mantra for the lasting impact of Catherine House’s work.
